How to Use Deeplinks in RoofQuote PRO to Engage Leads

Requirements

RoofQuote PRO™ active subscription
Landing page

Shortcuts

Create a Deeplink with Address + Homeowner Info

Create a Deeplink with Address Only (No Homeowner Info)

Use Cases for RoofQuote PRO Deeplinks

Overview

Deep linking allows you to send homeowners directly into your RoofQuote PRO widget on your website with their address and contact information already filled in. This removes friction from the quoting process and makes it faster and easier for homeowners to see their price with minimal clicks.

You can use a special URL that opens your RoofQuote PRO quote page with pre-filled information such as:

Street address, City, state, ZIP
First and last name (optional)
Phone number (optional)
Email address (optional)

You can use as much or as little info as you want.

Whether you’re following up with a lead, launching a marketing campaign, or re-engaging unconverted visitors, deeplinks help you drive more completed quotes and close more jobs without requiring the user to start from scratch.

Instructions

Step 1: Locate Your RoofQuote PRO Widget URL

Identify the unique URL where your RoofQuote PRO widget is embedded or installed. This is the base link used for building your deeplink.

Example URL:

https://offers.roofle.com/rqp/demo

Step 2: Understanding the Deeplink Format and Parameters

Deep Link Parameters

street1={Street Address}

city={City}

state={State}

postalCode={Postal Code}

firstName={First Name}

lastName={Last Name}

phone={Phone}

email={email}

rep={user-email}

Template Format

?street1=Street%20Address&city=City&state=StateAbbreviation&postalCode=ZIPCode&firstName=First%20Name&lastName=Last%20Name&phone=PhoneNumber&email=EmailAddress

How to Use the Template

Replace each bolded text with the actual value for that homeowner detail
Use %20 in place of spaces (example: Old Hwy 8 NW → Old%20Hwy%208%20NW)
Do not use dashes or symbols in phone numbers (just numbers)
Keep the & symbols between each field (they’re required)
ZIP code is mandatory to search their address

Step 3: Build the Deeplink URL

3.1 Deeplink with Address + Homeowner Info

Once you have your RoofQuote PRO page URL, you can personalize it by adding the homeowner’s details directly into the link. This way, when the homeowner clicks the link, their address and contact info will already be filled in, saving them time and increasing the chance they finish the quote.

Here’s what you’ll do:

Take your widget URL (like this sample):

https://offers.roofle.com/rqp/demo

Then, using the template provided, add the homeowner’s information as a string of details at the end of that link, like this:

?street1=2155%20Old%20Hwy%208%20NW&city=New%20Brighton&state=MN&postalCode=55112&firstName=Aldrich&lastName=Deeplink&phone=3333333333&email=aldricho@roofle.com

So your full link becomes:

https://offers.roofle.com/rqp/demo?street1=2155%20Old%20Hwy%208%20NW&city=New%20Brighton&state=MN&postalCode=55112&firstName=Aldrich&lastName=Deeplink&phone=3333333333&email=aldricho@roofle.com

Click here to test the combined link above

3.2 Deeplink with Address Only (No Homeowner Info)

You can also pre-fill just the address, letting the homeowner enter their contact details manually. This is useful for:

General remarketing campaigns
QR codes on direct mail

What it looks like:

Add just the address info to the end of your widget URL. For example:

?street1=2155%20Old%20Hwy%208%20NW&city=New%20Brighton&state=MN&postalCode=55112

Combine it with your page URL:

https://offers.roofle.com/rqp/demo?street1=2155%20Old%20Hwy%208%20NW&city=New%20Brighton&state=MN&postalCode=55112

Click here to test the combined link above

3.3 Combine the Deeplink and Public Link

PRO TIP: You can also use the rep parameter to automatically assign leads to a specific sales rep. Simply add &rep=email@roofle.com to the end of your combined URL. See How to Auto-Assign Leads to Sales Reps for full setup instructions.

IMPORTANT: The ? starts the query string (if it’s the first parameter), and every additional one uses &.

When combining your public link and deeplink, ensure to remove the ? at the start of your public link and replace it with & before merging them.

Just add the &rep=email@roofle.com parameter to the end of the URL.

Your combined deeplink and your public link should look like this:

https://offers.roofle.com/rqp/demo?street1=2155%20Old%20Hwy%208%20NW&city=New%20Brighton&state=MN&postalCode=55112&firstName=Aldrich&lastName=Test&phone=3333333333&email=aldricho@roofle.com&rep=demo@roofle.com

By using the deeplink together with your public link, you can prefill the homeowner’s information and ensure the lead is automatically assigned to the right user in RoofQuote PRO, streamlining both the homeowner experience and your internal follow up process.

Use Cases for RoofQuote PRO Deeplinks

1. Email or Text Outreach to Homeowners

Send a personalized deeplink directly to a homeowner with their address and contact info pre-filled. This makes it easy for them to click and instantly view their roof quote with minimal friction.

Best for:

One-to-one follow-ups
Reactivation of cold leads
Speeding up the sales cycle

Example:
“Hi [First Name], here’s your instant roof quote:
[personalized deeplink]”

2. QR Codes on Direct Mail

Add a QR code to printed materials that links to a deeplink with just the address, so the homeowner only has to fill in their contact info.