Your Guide to Creating High-Performing Landing Pages That Drive Results with RoofQuote PRO™
Overview
Online attention spans are shorter than ever. Visitors typically scroll through just 3.5 screen lengths before losing interest. This means your landing page must be fast, focused, and immediately engaging. Whether you're embedding the RoofQuote PRO™ full-page tool or using the floating slide-out widget, following these best practices will significantly increase your conversion rate and user satisfaction.
1. Strategic Widget Placement
Place the RoofQuote PRO™ widget prominently on high-traffic landing pages. Use the full-page embed to capture focused traffic and give visitors a distraction-free quoting experience.
Optional enhancement:
Enable the slide-out widget as a floating tool, typically placed on the right side of the screen. This ensures it remains visible while users scroll, without interrupting the rest of your content.
Set Up For Your Branding For Optimal Result: Customize the widget colors, fonts, and styling to match your brand for optimal trust and results.
2. Optimize Callout Settings for Max Attention for Slideout Widget
The slide-out widget’s callout box should instantly capture attention. Use compelling, benefit-driven language such as:
• Get Your Roof Estimate in Seconds
• Fast, Accurate AI-Powered Online Quotes
This short headline is often your first impression. Make it count.
3. Strong CTAs in Multiple Placements
Use clear, action-driven buttons like:
• Get an Instant Quote
• See Your Estimate Now
Place CTAs in multiple strategic locations, including:
• Above the fold (visible without scrolling)
• Homepage banner
• Navigation menu
• Footer
• Service pages such as Roof Replacement or Metal Roofing
4. Mobile Optimization
Ensure the quote experience is smooth and easy across all devices.
• CTA buttons should be large and easy to tap
• Widget layout must be fully mobile-responsive
• Avoid elements that obstruct navigation or content
5. Craft Effective Titles for Widgets and CTAs
The widget’s title should clearly explain the benefit and drive action.
Examples of high-performing titles include:
• See Your Roof Estimate in Seconds
• Start by Entering Your Address
• Instant Roof Quote – Just Enter Your Address
Make sure the CTA button complements the tone of the title and clearly guides users to the next step.
6. Maintain Brand Consistency
Ensure the widget's colors, fonts, and styling match your landing page branding. Roof Quote PRO™ is fully white-labeled with customizable options to align with your company’s look and feel.
Use consistent button colors, fonts, and corner rounding throughout to create a cohesive user experience.
7. Use High-Contrast Color Schemes
Boost readability and professionalism by using:
• Light backgrounds with dark text or vice versa
• Clean, modern combinations with no clashing colors
• A total of three to four main colors across your page
Avoid overly saturated tones that distract from your messaging.
8. Enable Advanced Features That Build Trust
Turn on the Suggested Slopes feature to automatically detect roof characteristics. This functionality:
• Enhances quote accuracy
• Builds confidence in the tool
• Reinforces your professionalism with an AI-powered experience
9. Use Trust Signals and Social Proof
Boost conversions by placing trust elements near the quote tool
Add social proof:
• Testimonials from happy homeowners
• Badges such as Owens Corning Platinum or Preferred Contractor (if applicable)
• Real-time usage stats like “2,500 Quotes This Month”
• Phrases that create urgency such as “Get Your Quote in Under 2 Minutes”
Answer questions upfront:
Include a short FAQ section directly below the tool to answer common questions and reduce friction.
Keep it clean and clear:
Keep formatting clean so these elements enhance the page rather than clutter it.
10. Align the CTA with the Customer’s Intent
Avoid confusing CTAs. For example, don’t use a button that says “Get an Instant Quote” if it actually leads to a form fill.
Instead, offer two clear options:
Option 1: Get an Instant Roof Quote – This leads directly into the RoofQuote PRO™ experience
Option 2: Schedule an Inspection – This goes to a contact form for homeowners who want a personal consultation
Being honest and clear builds trust and leads to higher conversions.
Website Audit Checklist
➡️Placement
• Is the slide-out widget on the correct side of the screen, avoiding key content?
• Is the full tool embedded on key pages such as the homepage, service pages, contact us, or blog?
• Is the tool featured above the fold on landing pages?
• Is the full-page embed in a single, full-width column?
➡️Trust Signals
• Are contractor certifications like Owens Corning badges placed near the tool?
• Is there visible social proof such as “X homeowners got quotes this week”?
• Are there short, authentic testimonials nearby?
• Is urgency communicated effectively?
➡️User Experience
• Do the callout and widget avoid blocking important content on all devices?
• Are you showing how much time the tool saves vs. traditional estimates?
• Is there supporting content that explains how the tool works?
• Is live chat easily accessible during the quoting process?
Final Thoughts
Your RoofQuote PRO™ landing pages are only as effective as their design and messaging. By following these 10 best practices and using the checklist above to audit your site, you’ll be set up to capture more leads, build more trust, and close more deals.